Where can I learn about marketing and business plans?

I’m starting my own company for the first time and I’m trying to learn it all - technology, marketing, and business model stuff. Can you recommend some industry standard tools and resources for building a startup?

Posted over 5 years ago by Ken Shirley
Posted over 5 years ago by Alex Yang

To read about how to find a scalable business model, Steve Blank (www.steveblank.com) really pioneered the customer development method. He uses the business model canvas which you can find here: http://www.businessmodelgeneration.com/canvas

Eric Ries also has a great book on lean startups and how to react quickly to customer feedback without wasting your time or resources.

And of course, we can’t forget about Paul Graham, who really popularized startups for the mainstream audience with his well-written essays here: http://www.paulgraham.com/articles.html

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